Moira Kelly ranked for
World Wide for 1999: 12.59
HOW THE SURVEY WAS CONDUCTED
Star PowerŪ voters were
asked about the degree to which the association of an
actor/actress with a film can accomplish or contribute to
the following:
·
Ensure financing (total
or partial)
·
Ensure major studio
distribution
·
Ensure a film's wide
theatrical release
·
Open a film (to
significant weekend boxoffice) on the strength of their name
alone
Based on points assigned
to each rank below, a simple average was calculated
representing an individual's Star PowerŪ. Voters were asked
to rank Star PowerŪ for actors and actresses utilizing the
above criteria as they most appropriately applied to the
following.
1. Maximum Star
PowerŪ: This includes only those actors and actresses
that have the very most Star PowerŪ in terms of worldwide
audience following and bankability. For example, they can
guarantee financing for and open to big boxoffice any film
they are in. They ensure major studio distribution and a
wide release. They are willing to - among other elements -
promote their films locally and abroad through in-person
junkets, festival appearances, and TV and print interviews.
Even bad press can rarely harm their Star Power appeal.
(Range 87.50-100)
2. Strong Star
PowerŪ: These actors and actresses have a great deal of
Star PowerŪ but are one rung lower than those having Maximum
Star PowerŪ. For example, a film they are in often - but not
always - opens strong on the strength of their name alone.
The size of that opening would not be as large as someone
with Maximum Star PowerŪ. Recent boxoffice success is a key
indicator of their current Star PowerŪ. They can guarantee
some portion of financing for many, but not all films, and
usually ensure major studio (and definitely) independent
distribution. (Range 62.50-87.49)
3. Moderate Star
PowerŪ: Actors and actresses with Moderate Star Power
have important impact on the films in which they appear, but
usually this impact is contributory rather than dominant.
For example, they strengthen but do not dominate the package
of people working on the film (i.e. director, writers, etc.)
They usually cannot open a film alone but their name on a
film makes an important contribution to the size of the
film's opening and ultimate overall gross. Their presence is
a key contributor to locking up territorial and pay, video
and free TV rights deals, when applicable. (Range
37.50-62.49)
4. Minimum Star
PowerŪ: Actors and actresses with Minimum Star PowerŪ
are not likely to affect major decisions such as whether a
film gets financing or studio distribution. These people do
help the overall strength of the films in which they appear,
but not as much as those who have Moderate Star PowerŪ.
(Range 12.50-37.49)
5. No Star PowerŪ:
Actors and actresses who are not likely to make a material
difference on how a film is introduced or how well it does.
This does not mean they give poor performances or are
unknown, but it often means that they easily could be
replaced with many other people with no impact on the film's
ultimate performance.
6. Don't Know:
Actors and actresses a voter had not heard of before. If a
voter had heard of the individual before - even if they knew
only a little about the person - they were asked to rate the
actor or actress using what they do know rather than voting
Don't Know. (Ranges 0-12.49)
FOCUS OF RATING
Voters were allowed to rate the actors/actresses on their
worldwide Star PowerŪ or only on their Star PowerŪ in
individual regions and/or countries if the voter did not
feel he or she was familiar with an actor's/actress' Star
PowerŪ worldwide. For example, if a voter's knowledge was of
a European country, the actor/actress ranking should reflect
their showing in that territory. If a voter's knowledge was
of the entire world, the respondent was to vote with the
entire world as their base. Some actor's/actress' Star
PowerŪ varies territory to territory. When a voter thinking
about more than one country felt this was the case, they
were asked to rate the individual on their overall Star
PowerŪ across the territories with which they were familiar.
The total sample for all voters in the 1999 survey was 135.
This total is called Global Star PowerŪ. Published results -
except where noted - are cumulative global scores that
factor in all respondents regardless of territories/regions
a voter was thinking about. (A post-survey demographic
questionnaire provided the territories/regions the
respondent was thinking about when completing the survey.)
For the 1999 survey, 95 voters were thinking worldwide when
answering the survey; 40 were thinking only of one or more
individual regions and/or countries. Of the 40, sample sizes
for regions were North America (24), Europe (19) and Far
East (9); and sample sizes for countries were U.S. (23);
England, France and Germany (12 each); Italy (9); Spain and
Japan (8 each); and Australia (10). The individual region
and country samples add up to more than 40 because most
voters were thinking about several regions and/or countries.
For the 1998 survey, the total sample for all voters was 93.
Of those, 62 voters were thinking worldwide, while 27 voters
were thinking only of one or more individual regions and/or
countries. (Four voters did not identify what
regions/countries they were thinking about. Their scores are
included in the global results only.) Of the 27, sample
sizes for regions were North America (15), Europe (11) and
Far East (6); and sample sizes for countries were U.S. (15);
England; France and Germany (8 each); Australia (7); and
Italy and Japan (6 each). (No voters were thinking about
Spain in 1998.)
VOTERS Voters
were tapped from the studio and independent sectors around
the world and included development executives, distributors,
film buyers, financiers/bankers, producers, sales agents and
studio executives, among others.
